How Design Thinking Innovates Businesses
Michael Shamiyeh and DOM Research Laboratory
... People from the world's leading companies such as Arup, IDEO, Nike, Shell Innovative Research and Siemens, and from the different fields of consulting, academia, and research present their insights on design thinking. In addition to its focuses on the operative nature of design methodology, this book highlights the relevance of the design approach for future management practice and educations.
Year of publication: 2010
Preis: € 42,69