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TALK
The lecture on Public Spaces and Consumer Culture by sociologist Anette Baldauf is held in English and open to all students.
For decades, the shopping mall has been considered the death knell of the City, yet today its concept and modus operandi continue to guide city redevelopment. As a pioneer of mall development, the Viennese architect Victor Gruen began to promote polyfunctional shopping centers in the late 1930s. But he was only able to realize his vision in the 50s, when nuclear paranoia, white flight and destabilized gender economies supported the reevaluation of these commercial bunkers as attractive shopping spaces. Today, like no other urban activity, shopping guides Western cities’ transition into postindustrialism. How does this heritage of the shopping mall as container and containing institution impact on urban redevelopment projects? Who, or what, is consumed in these variations of public spaces?
Anette Baldauf studierte Erziehungswissenschaften an der Universität Wien sowie Soziologie an The New School University in New York. Ihr Forschungsinteresse gilt postindustriellen Stadtformationen, Pop- und Alltagskultur, sozialen Bewegungen und kritischer Kunst.
Buchveröffentlichungen: Entertainment Cities. Unterhaltungskultur und Stadtentwicklung (Springer Verlag: Wien 2007), The She Zone (Bawag Foundation: Wien 2007, mit Dorit Margreiter) oder Der Gruen Effekt (Montage Verlag: Wien 2006, mit Dorit Margreiter) und Lips. Tits. Hits. Power. Feminismus und Popkultur? (Folio Verlag: Wien 1998, mit Katharina Weingartner).
Dokumentarfilme: Der Gruen Effekt (Wien/New York: ORF/Pooldoks in Vorbereitung), Knock Off. Die Rache am Logo (Wien/New York: Arte 2003, mit Katharina Weingartner) und Remake Las Vegas (Wien/Los Angeles: 2001, mit Dorit Margreiter).
Consumed. Public Spaces and Consumer Culture
Fr, 7.5.2010, 10.00-18.00 Uhr Hörsaal Architektur, Hauptplatz 8, 4. Stock, 4010 Linz
Die Lehrveranstaltung wird in englischer Sprache angeboten und ist offen für alle Studienrichtungen der Kunstuniversität.The lecture on Public Spaces and Consumer Culture by sociologist Anette Baldauf is held in English and open to all students.
For decades, the shopping mall has been considered the death knell of the City, yet today its concept and modus operandi continue to guide city redevelopment. As a pioneer of mall development, the Viennese architect Victor Gruen began to promote polyfunctional shopping centers in the late 1930s. But he was only able to realize his vision in the 50s, when nuclear paranoia, white flight and destabilized gender economies supported the reevaluation of these commercial bunkers as attractive shopping spaces. Today, like no other urban activity, shopping guides Western cities’ transition into postindustrialism. How does this heritage of the shopping mall as container and containing institution impact on urban redevelopment projects? Who, or what, is consumed in these variations of public spaces?
Anette Baldauf studierte Erziehungswissenschaften an der Universität Wien sowie Soziologie an The New School University in New York. Ihr Forschungsinteresse gilt postindustriellen Stadtformationen, Pop- und Alltagskultur, sozialen Bewegungen und kritischer Kunst.
Buchveröffentlichungen: Entertainment Cities. Unterhaltungskultur und Stadtentwicklung (Springer Verlag: Wien 2007), The She Zone (Bawag Foundation: Wien 2007, mit Dorit Margreiter) oder Der Gruen Effekt (Montage Verlag: Wien 2006, mit Dorit Margreiter) und Lips. Tits. Hits. Power. Feminismus und Popkultur? (Folio Verlag: Wien 1998, mit Katharina Weingartner).
Dokumentarfilme: Der Gruen Effekt (Wien/New York: ORF/Pooldoks in Vorbereitung), Knock Off. Die Rache am Logo (Wien/New York: Arte 2003, mit Katharina Weingartner) und Remake Las Vegas (Wien/Los Angeles: 2001, mit Dorit Margreiter).
Victor Gruen, österreichischer Stadtplaner und Architekt
Foto: A. Baldauf